They can be unfiltered or refined, entertaining or educational(sometimes both), and even raunchy at times. We listen to them on our morning runs, when we’re walking to work, as we clean our homes. Any place, any time, all the time. Podcasts are a relatively new form of mainstream entertainment that has taken the media industry by storm and to a large extent, disrupted it. One of the major reasons for this disruption is that anybody can have one, the barrier to entry is low and the potential rewards are gargantuan. To have a chance to attain these rewards it is necessary to ensure you keep people listening and watching and outside of your content (which is the main attraction) the most impactful aspect of podcasting is your production. This important but costly aspect of the business is what some people may see as a stumbling block, however, THH, as ever, provides a solution.